Generate 50 ideas in 90 minutes
with the SCAMPER Method

7 email lessons. One per day. A structured innovation framework used
by Nike, Airbnb, and Netflix, applied directly to your business from day one.

No credit card required. Unsubscribe anytime.

WHO THIS IS FOR

Built for leaders who need ideas
that actually move the business forward

CEO & FOUNDERS | PRODUCT MANAGER | INNOVATION LEAD | CONSULTANT | STARTUP TEAM MEMBER | MANAGER

WHAT YOU GET

Everything you need to start innovating,
delivered to your inbox

15 daily email lessons

One lesson per day, straight to your inbox. Learn at your own pace, no platform login required.

Step-by-step methodology

All 7 SCAMPER actions explained clearly, with real examples from companies you know.

Real-world case studies

Nike, Airbnb, Netflix — see exactly how they applied SCAMPER to dominate their markets.

Notion template (bonus)

A ready-to-use template to run your first SCAMPER workshop session the same day you receive it.

Direct instructor support

Reply to any lesson email and receive a personal response. No bots, no ticket systems.

Lifetime access

Every lesson lives in your inbox permanently. Your reference library, always one search away.

THE METHOD

7 actions. Infinite ideas.

Each letter is a cognitive lens that forces a different angle on any problem.
Together, they make it structurally impossible not to generate new ideas.

Scamper method letters

LEARNING OUTCOMES

What you will be able to do
after these 7 lessons

  • Run a full SCAMPER ideation session in under 90 minutes

  • Generate 50+ viable ideas with a team of any size

  • Select, evaluate, and prioritize the ideas worth pursuing

  • Apply each of the 7 creative lenses to any business challenge

  • Facilitate structured innovation workshops with confidence

  • Build an internal culture of systematic creative thinking

STUDENT RESULTS

What happens when you run
your first SCAMPER session

I ran my first SCAMPER session with my team after lesson 5. We generated 30 ideas in 45 minutes. Three of them are now in our product roadmap.

Product Manager, SaaS startup

Finally a structured method for creativity. I used to think innovation was talent. Now I know it is a process — and I can run it every single time.

CEO, consulting firm

We were stuck on the same problem for two months. One SCAMPER session unlocked three viable solutions in under an hour.

Innovation Lead, manufacturing company

YOUR INSTRUCTOR

Giacomo Melani

50+

SCAMPER workshops

15+

Strategy consulting

Author

The SCAMPER Method

Strategy and Innovation consultant with over 10 years of experience. Giacomo has facilitated 50+ SCAMPER workshops for organizations ranging from early-stage startups to Fortune 500 multinationals, generating over €10M in documented innovation value. His mission: make structured innovation accessible to every leader, not just those who consider themselves “naturally creative.” He is also the author of The SCAMPER Method, available on Amazon.

GO FURTHER

The full SCAMPER ecosystem

The free course is your starting point. Here is how to take your innovation skills to the next level.

The SCAMPER Method

The complete guide. 50 ideas in 90 minutes. Real case studies, a step-by-step facilitation process, and ready-to-use workshop templates. Available in ebook and paperback.

Get it on Amazon →

SCAMPER Starter Kit

A ready-to-use Notion workspace to run your first SCAMPER session today. Download free, use immediately. No configuration required.

Get it on Gumroad →

SCAMPER Mastery

The full program: advanced facilitation techniques, corporate case studies, live sessions, and a professional certification. Limited spots available at launch.

Enroll  →

Free Scamper Starter Kit

7 emails to Discover the Scamper Method. One Email at a Time.