Articles
Articles, posts and news
Frugal Innovation: how to do more with less
March 25, 2026
6 min
The next crisis is not a matter of if, but when. Leaders who build windmills to harness its energy will not only survive—but emerge stronger than ever. This is Antifragility
Jobs-to-be-Done: Why Customers “Hire” Your Products
September 11, 2025
5 min
Discover the Jobs-to-be-Done framework: why customers 'hire' products, how to identify real needs, and build solutions they truly value
From Resilience to Antifragility: The Strategy to Thrive Amid Uncertainty
August 25, 2025
4 min
The next crisis is not a matter of if, but when. Leaders who build windmills to harness its energy will not only survive—but emerge stronger than ever. This is Antifragility
Performance Management: Evaluating and Motivating Hybrid Teams
August 21, 2025
5 min
Updating Performance Management in a hybrid model isn't a tactical challenge but a strategic opportunity to build a more mature, resilient, and results-focused organization.
Generative AI: a Strategic Lever for Modern Management
July 26, 2025
5 min
Generative AI is not just another fleeting technology trend. For a CEO, or a manager, it represents a paradigm shift in how a company is run.
Beyond the Long-Term Plan: The Need for an Adaptive Strategy
July 12, 2025
4 min
Adaptive Strategy is a new paradigm for today, persisting with rigid tools is not only ineffective but can even become a strategic risk.
CEOs who reinvent businesses see higher profits
June 24, 2025
1 min
The need to reinvent the business model seems intuitive, but where is the evidence that it is bearing fruit?
EBITDA and Cash Flow: What They Are and Why They’re Vital for SMEs
June 14, 2025
3 min
In the world of financial management, two key metrics emerge for every small and medium-sized business: EBITDA and Cash Flow. Let's find out why!
Processes: The Silent Engine of every Organizational Success
June 3, 2025
6 min
At the heart of every company, often hidden beneath daily activities, lie its processes: the true 'silent engine' that drives its entire operation.