Scamper Method Course

Scamper Method Starter Kit

Unlock innovation with a proven framework for creativity and problem-solving

Innovation doesn’t happen by chance—it follows a method.
The SCAMPER Method is a powerful tool used by businesses worldwide to generate fresh ideas, rethink existing products, and drive innovation.

With this free email course, you’ll learn step by step how to apply SCAMPER to your business challenges and turn creative thinking into tangible results.
In just 15 lessons, you’ll gain practical skills to boost innovation, supported by real-world examples and actionable resources.

What you’ll learn

📧 15 email lessons

One lesson per day, delivered straight to your inbox, so you can learn at your own pace.

Each lesson explores one part of the method, making it easy to understand and apply, even if you’ve never used it before.

See how companies have successfully applied SCAMPER to innovate products and processes.

Get a practical guide you can use anytime for your own projects.

Got questions? I’ll be available to answer and provide tailored advice.

revisit the lessons anytime, as often as you like.
Team Meeting

Free Scamper Starter Kit

7 emails to Discover the Scamper Method. One Email at a Time.

Why SCAMPER matters for your business

✅ Boost creativity – overcome mental blocks and generate more (and better) ideas.
✅ Practical innovation – SCAMPER is not abstract theory; it’s a structured tool you can apply immediately.
✅ Business growth – whether you’re a startup founder, manager, or part of an innovation team, SCAMPER helps you rethink products, improve processes, and stay ahead of competitors.
✅ Accessible & flexible – no prior knowledge required, no complex platforms—just actionable lessons in your inbox.
✅ 100% Free – everything included, at no cost.

100%

Successful Rate

You will learn how to use the Scamper Method

#1

Quality

Designed for entrepreneurs, CEOs, and manager, but valid for all

520+

Students

Everyday we grow with our students. Be the next one

What are you waiting for? Start now!

Start now!
SCAMPER Starter Kit — Free Email Course | CeoMaze
Free email course

Generate 50 ideas in 90 minutes with the SCAMPER Method

15 email lessons. One per day. A structured innovation framework used by Nike, Airbnb, and Netflix — applied directly to your business from day one.

Join free — start today No credit card required. Unsubscribe anytime.
520+ CEOs & founders enrolled
50+ Workshops facilitated
15 Lessons, 100% free
7 SCAMPER actions
Who this is for
Built for leaders who need ideas
that actually move the business forward
CEO or founder Product manager Innovation lead Consultant Startup team member Manager Anyone who hates blank pages
What you get
Everything you need to start innovating,
delivered to your inbox
15 daily email lessons
One lesson per day, straight to your inbox. Learn at your own pace, no platform login required.
Step-by-step methodology
All 7 SCAMPER actions explained clearly, with real examples from companies you know.
Real-world case studies
Nike, Airbnb, Netflix — see exactly how they applied SCAMPER to dominate their markets.
Notion template (bonus)
A ready-to-use template to run your first SCAMPER workshop session the same day you receive it.
Direct instructor support
Reply to any lesson email and receive a personal response. No bots, no ticket systems.
Lifetime access
Every lesson lives in your inbox permanently. Your reference library, always one search away.
The method
7 actions. Infinite ideas.

Each letter is a cognitive lens that forces a different angle on any problem. Together, they make it structurally impossible not to generate new ideas.

S
Substitute
C
Combine
A
Adapt
M
Modify
P
Put to other uses
E
Eliminate
R
Rearrange
Learning outcomes
What you will be able to do
after these 15 lessons
  • Run a full SCAMPER ideation session in under 90 minutes
  • Apply each of the 7 creative lenses to any business challenge
  • Generate 50+ viable ideas with a team of any size
  • Facilitate structured innovation workshops with confidence
  • Select, evaluate, and prioritize the ideas worth pursuing
  • Build an internal culture of systematic creative thinking
Student results
What happens when you run
your first SCAMPER session
I ran my first SCAMPER session with my team after lesson 5. We generated 30 ideas in 45 minutes. Three of them are now in our product roadmap.
Product Manager, SaaS startup
Finally a structured method for creativity. I used to think innovation was talent. Now I know it is a process — and I can run it every single time.
CEO, consulting firm
We were stuck on the same problem for two months. One SCAMPER session unlocked three viable solutions in under an hour.
Innovation Lead, manufacturing company
Your instructor
Giacomo Melani
GM

Strategy and Innovation consultant with over 10 years of experience. Giacomo has facilitated 50+ SCAMPER workshops for organizations ranging from early-stage startups to Fortune 500 multinationals, generating over €10M in documented innovation value. His mission: make structured innovation accessible to every leader, not just those who consider themselves "naturally creative." He is also the author of The SCAMPER Method, available on Amazon.

50+SCAMPER workshops
10+ yearsStrategy consulting
AuthorThe SCAMPER Method
Go further
The full SCAMPER ecosystem

The free course is your starting point. Here is how to take your innovation skills to the next level.

Book
The SCAMPER Method
The complete guide. 50 ideas in 90 minutes. Real case studies, a step-by-step facilitation process, and ready-to-use workshop templates. Available in ebook and paperback.
Get it on Amazon →
Free Notion template
SCAMPER workshop kit
A ready-to-use Notion workspace to run your first SCAMPER session today. Download free, use immediately. No configuration required.
Download free on Gumroad →
Pro course — coming soon
SCAMPER Mastery
The full program: advanced facilitation techniques, corporate case studies, live sessions, and a professional certification. Limited spots available at launch.
Join the waitlist →

Start generating better ideas today.
It is free.

Join 520+ CEOs, founders, and managers who already use the SCAMPER Method to innovate faster and smarter.

Join free — start today No credit card. No spam. Just 15 lessons that work.